How Sibling Radio launched a community-led station with RadioCult
Sibling Radio launched as a London-based internet community station for hosts, DJs, and podcasters with little to no radio broadcasting experience.
With RadioCult, the team can manage pre-recorded programming, automation, website embeds, live chat, and a stable global stream without building the technical infrastructure themselves.
About Sibling Radio
Sibling Radio is a London-based internet community station founded by Jabriel AlSuhaimi, Ben, and Andy.
The station was created to platform hosts, DJs, and podcasters with little to no experience in radio broadcasting. With 40+ resident DJs and hosts contributing regularly, the station runs more like a rotating collective than a single fixed lineup.
Inspired by grassroots music, pirate radio, and community-led stations, Sibling Radio gives new voices a place to build confidence, share music, and connect with a wider audience.
- Location
- London, UK
- Founded
- 2025
- Station type
- Community-led internet radio station
- Presenters/DJs
- 40+ resident DJs and show hosts
- Key responsibilities
- Scheduling, pre-recorded shows, contributor coordination, live chat, website embeds, automation
Before RadioCult
Sibling Radio was launching with a strong creative vision, but the team also needed systems that could support a growing group of volunteers and contributors.
Many hosts, DJs, and podcasters were new to radio broadcasting
Contributors needed clear submission processes for shows, tracklists, artwork, and descriptions
The team had to manage production work around pre-recorded shows before each broadcast
The station needed stable streaming without building its own technical infrastructure
Audience attention was spread across many online platforms, making live community engagement important
“As creatives, simply showing up to produce the show takes a lot of energy.”
Why RadioCult
Sibling Radio uses RadioCult as the streaming platform behind its station, helping the team manage automation, scheduling, uploads, embeds, live chat, and the stable stream that keeps programming running.
Core features adopted
Scheduling & automation- Pre-recorded shows
- Website embeds
- Chat room
- Cloud-based streaming infrastructure
A simpler setup for pre-recorded community programming
Sibling Radio runs a 12-hour Friday broadcast schedule with shows prepared ahead of time for consistency.
Hosts submit mixes and shows before broadcast, then the Sibling team handles production details like mastering, artwork, descriptions, and tracklists. Once each show is ready, RadioCult helps the team upload, schedule, automate, and stream the programming.
Broadcast schedule
12-hour Friday programming block
Contributor workflow
Hosts submit pre-recorded shows before broadcast
Production process
The team prepares mastering, artwork, descriptions, and tracklists
RadioCult setup
Finished shows are uploaded, scheduled, automated, and streamed through RadioCult
“Radio Cult has been crucial.”
Clearer workflows and less friction
With RadioCult, Sibling Radio can keep its focus on community, programming, and contributor support while using one platform for the station's streaming, scheduling, automation, embeds, and chat.
| Area | Before | After | Impact |
|---|---|---|---|
| Contributor process | Volunteers and hosts needed clear protocols for submissions, tracklists, and descriptions | Shows are prepared, uploaded, and scheduled through RadioCult | More structure around a growing community of contributors |
| Pre-recorded programming | The team needed consistency across submitted mixes and shows | Pre-recorded shows can be uploaded and scheduled for playback | Easier weekly programming across a 12-hour broadcast day |
| Streaming setup | Building and maintaining technical infrastructure would add complexity | RadioCult provides cloud-based streaming infrastructure | A stable global stream without building the setup in-house |
| Community interaction | Audience attention was spread across many online platforms | Website embeds and the built-in chat room bring listener conversation into the broadcast itself | A more connected community experience while shows are live |
“Easy and simple to use.”
Key improvements
Stable global streaming infrastructure
Simpler automation and scheduling
Live chat for community interaction
Website embeds that make setup easier
Beyond daily broadcasting
With RadioCult, Sibling Radio can now:
- Run a structured Friday broadcast schedule from 11 a.m. to 11 p.m.
- Upload and schedule pre-recorded shows for consistent playback
- Support 40+ resident DJs and show hosts with clearer production workflows
- Bring live chat into the station website experience
- Stream without building cloud infrastructure from scratch
Long-term impact
- More structure around volunteer-led programming
- More support for hosts, DJs, and podcasters new to radio
- A stronger foundation for expanding beyond one broadcast day
- More space to focus on content, community, events, and future plans
“Prioritize content: invest in good content and reliable streaming before investing in expensive studio equipment.”
Read the full Sibling Radio interview
The long-form conversation with the team behind Sibling Radio — how the station started, what keeps it going, and where it is heading next.
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